When selling from India to a global market, you must sync with your target audience's clock. If your primary buyers are in the USA, aim to list so that your auction ends between 6:00 PM and 9:00 PM EST. This means listing late at night or early in the morning IST. Ignoring time zones is a common mistake; if your auction ends while your target market is asleep, you lose out on the final bidding frenzy that drives prices up.